A slow website impacts your business more than you may think… here’s how to tell if your website is too slow and, if it is, how to get a quick bump in page load speeds. How To Tell If Your Website Is Slow Google actually uses page speed metrics in its ranking algorithm, so it’s […]
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I know half of my advertising is working, I just don’t know which half. Why Tracking ROI Properly Is Critical Tracking ROI is important because it allows law firms to allocate (or reallocate) advertising dollars based off of which ad efforts are working and which are not. A Good Understanding Of Your Legal Marketing ROI […]
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We’ve been asked numerous times what media is available to be bought via programmatic advertising. Below is a quick list. Connected TV A TV connected to the internet. Ability to stream Over The Top (OTT) content. Currently reaches 59% of the US population. Expected to reach 63% 2023. Premium inventory available. Linear TV A TV […]
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Data-Driven Targeting. Multichannel Scale & Reach. Brand Safe. Full Funnel Attribution. Intelligent Insights.
The post What Is Programmatic Advertising? appeared first on AdWords, Design, SEO, Legal and eCommerce Marketing.
Can a digital advertising agency using the Google Display Network out-perform an international, publicly traded concern, which uses its own publishing network, when it comes to retargeting advertising? Yes. For a D2C client, DiPietro Marketing Group LLC out-performed Criteo retargeting for every measurable metric. The brand had hired Criteo to handle the brand’s retargeting efforts […]
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Google Local Services Ads Thinking about running Local Services Ads? Here are five pros, five cons and two recommendations. Quick, easy, to the point. First, before we begin: Unfamiliar with this new feature? You can read all about them here. PROs LSAs show at the top of search results (above regular PPC ads, organic results, […]
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